Our advisors

Perspectives shaped around construction and trades — starting with Softeye Rao42.

proglow is led by Softeye Rao42 to support construction and trades business owners who want clearer thinking, stronger profit decisions, and a practical roadmap they can act on without getting buried in jargon. Our advisory perspective blends field-aware operations, financial structure, client experience, and growth planning so recommendations respect how crews, jobs, and cash flow actually behave. When you need depth on pricing, margins, delegation, or follow-through, you are working with frameworks built for owners who live in the business—not generic templates.